The Step by Step Guide to Employee Satisfaction Surveys

The benefits of conducting an annual employee survey is widely accepted but many organizations have been put off by the amount of effort those annual surveys take to deploy.

Many organizations who have conducted their own internal employee satisfaction surveys use word-processors to design and compile a survey, then go through the effort of printing and distributing the survey and invest time chasing and collecting the completed surveys and then more time transferring the survey response information into a meaningful management report.

Fortunately with the introduction of the Internet and hosted survey websites what was once a time consuming, resource hungry, long winded and cumbersome process is now slick, quick and easy.

This document provides a step by step guide to help implement a survey that will bring considerable benefits to any organization.

Step 1 – Identifying The Need

The reasons an organization might need a survey are numerous. The following are a few of the common reason why employee satisfaction surveys are conducted.

Event Driven Drivers

If your organization is about to embark, or is going through, a change management program employee surveys can assist in managing the change, measuring the effectiveness of the change, help to deliver a 'message' and gather valuable feedback throughout the change cycle.

Where an organization is experiencing a period of rapid growth employee surveys can make sure that the employees are aware of their reporting and management responsibilities.

If an organization is suffering from poor moral stemming from either internal or external influences an employee survey can be used to identify what the specific concerns of employees are so that those concerns can be properly addressed.

An employee survey can help an organization identify the underlying cause of employee unrest that may results in an increase of staff turnover and through the survey findings help find solutions.

Periodically

As part of a periodic assessment, surveys will assist an organization in regularly reviewing their employees and monitoring an individual’s job satisfaction, training and career development.

Employee surveys offer the senior management the opportunity to look at the soft underbelly of their organization and will help them confirm, or otherwise, that their 'top down' view of the organization matches the reality and the 'bottom up' perspective.

Employee surveys will help an organization establish good employee/employer communication that will in turn bring direct and indirect benefits.

Step 2 – Management Buy-In

Although having management buy-in to a survey is always desirable and in some cases it may prove essential to ensure it is a success, in some instances the results of a survey that may not have had full management support at the start could lead to kick-starting a management that has grown complacent and detached from their employees.

Some senior management teams will recognize and drive the need for employee surveys, while other management teams may need to be convinced of the direct and indirect benefits an employee survey will bring.

The degree that management commit to an employee survey will have a bearing on the nature of the survey and to some extent will help determine what questions.

A management that is supportive of the initiative may have specific areas of concern that they require feedback on or they may give the go ahead simply because they have no reason to think that the level of employee satisfaction throughout the organization is anything other than high.

From the very start it is good practice to at least try and get management to buy-in to the employee survey as they have a lot to gain and are in a position to implement any change that a survey might identify as being required.

Step 3 – Designing The Survey

Good surveys will take some time and effort to write but providing the basic rules of survey design are followed and a concerted effort is made to include the 'need to know' questions and omit the 'nice to know' an effective survey will begin to take shape.

Deciding on what questions should be asked will be entirely dependent on the individual organization, its structure and the previously identified primary need and objectives of the employee survey.

At the same time as considering what questions to ask consider how the results are to be analyzed. As an example you may be tempted to ask for individual comments but these types of answer formats can be very cumbersome and time consuming to analyze and it is recommended that they be avoided or at least used sparingly.

With online surveys it is generally better to do a few smaller surveys than one very long survey as the longer the survey the higher the drop out rate will be.

Step 4 – Checking And Testing

Spelling, Grammar and Clarity

Before publishing the survey make a careful check for spelling and typing mistakes and incorrect grammar. If available it is always recommended that you have a colleague who has not been involved in the survey design to proof read the survey with clean eyes, if no colleague is available try to take a break before checking through the survey again.

Say What You Mean and Mean What You Say

When checking the survey consider the survey from the respondent’s viewpoint, you may know what you mean by each question but will the employee?

Allow The Employee To Answer Truthfully

For closed questions where the employee will be required to choose from a number of available responses have you allowed the employee to answer accurately? Make good use of answer response options like 'No Comment', 'Not Applicable' or ‘Don’t know’ where you have made the question mandatory but the employee may not be able or wish to answer.

Give consideration to allowing the employee to include an 'Other' answer but be mindful that 'Other' answers add to the complexity when analyzing the survey results.

Don't Require A Response To Questions That May Not Have One

Check that for questions that have been made mandatory that you definitely do require an answer, for example open questions that ask for additional comments should be made optional unless you really do require the respondent to write a comment.

Check You Will Be Able To Analyze The Data

Make another check of the survey but this time examine how the results of the survey will be analyzed. Give consideration as to how you will want to analyze the survey data, have you asked the right questions to be able to perform the detailed analysis that you desire? For example if you want to be able to view the detailed response data from the perspective of the different departments, or maybe length of service, check you have asked the employee to indicate their own department and/or length of service.

Don't Ask Anymore Questions Than You Need To

Consider all the questions in the survey and make sure that they are all 'need to know' questions.

Test the Link and Try Completing the Survey

Publish the survey and then send the survey's link to a number of people who will be willing to test the survey. By completing you own survey yourself you will get a feel for how the respondent will view the survey. From your own and others feedback stop and make adjustments to the survey as required.

Repeat this process until you are happy with the survey.

Check the data

Take time to view the online summary results of the test data and confirm that the data is being collected in a manner that can be properly analyzed and that will give meaningful results.

Step 5 – Deploying and Promoting the Survey

Where the vast majority of employees have access to the Internet or company intranet deploying an online survey is easy, either via email and/or by establishing a link to the survey from your own website or the Intranet.

Where there are some or many employees that do not have direct access to the internet there are a number of alternatives that can be used from issuing the survey in printed form, providing a shared terminal or giving them an incentive to complete the survey at home.

Allowing Anonymous Responses?

There is a choice to allow all surveys to be completed anonymously. Allowing a survey to be anonymous may encourage employees to speak their minds enabling the survey to provide 'a warts and all' report, in turn giving management an opportunity to address underlying problems before they become serious.

However, allowing anonymous comments also allows employees to be more cavalier and flippant with their responses. Some organizations may only wish to take account of the views of those employees that are prepared to stand by their convictions and that will also allow the organization to follow up the specific concerns of individual employees.

The decision to allow anonymous responses or not will, among other factors, be down to the individual organization, the specific nature of the survey, the surrounding circumstances, the management style and the existing employer/employee relationship.

Step 6 – Monitoring The Survey

While the survey is in progress you are able in to view the real-time results online and the number of surveys that have been both started and completed.

If after a few days the number of completed surveys falls short of the expected target it is advisable to send periodic reminders to employees asking them to complete the survey.

Step 7 – Analyzing The Results

There are no hard and fast rules for analyzing the data. Much depends on the individual survey, the questions asked and the number of responses.

The majority of surveys will benefit from the results being displayed as a chart as well as tabular form.

When first analyzing survey data often a number of 'headline' results will immediately stand out that will provide you with a general overview and, providing the right questions have been asked, give you an instant assessment of the mood throughout the organization as a whole.

Where the results give areas of concern a more detailed analysis may be advisable. For example if employees were asked if they felt the organization provided equal opportunities to both genders it would be useful to have a gender split and if say 25% gave a negative response the ability to drill down further to see what the gender split was of the 25% that answered negatively. Was the negative view shared by employees of both genders, is it a view held throughout the organization, or is it one that is limited to a particular gender and/or a particular department?

There is a method of reporting that presents the result data in tabular and/or graphical form allowing those who are interested in the results to view the raw data.

Often used as a complement to the first, another method is to interpret the results and provide an analysis of the data and offer a view as to what the meaning is behind the results, what circumstances may have contributed to the results being as they are and, where the results indicate a negative, what initiatives could be taken. If the analysis is done by a single individual it is likely to be a personal opinion, if done collectively by a committee it is still likely to be more objective and possibly open to interpretation.

Step 8 – Post Survey Action

The most important step is probably the last. The results of an employee survey will either confirm that the perfect organization really does exist or, and more likely, it will by the individual and common concerns that are raised identify the areas that are less than perfect.

It may prove necessary to conduct further, more detailed surveys, to target specific areas. For example the survey may reveal that employees working in a particular department are collectively unhappy, but the reasons for their dissatisfaction may not be clear. A highly focused follow-up survey may help reveal the root causes.

When employee surveys are run on a regular basis an organization that has a track record of addressing the issues highlighted by surveys will see their efforts rewarded in the results of subsequent surveys. Almost all organizations have some problems and it helps an organization's moral to see that a channel is available that will allow problems to be highlighted, addressed and resolved.

Summary

These guidelines are intended to help an organization conduct successful employee satisfaction surveys, they are however, only a guide.

Each organization is different in style and structure and that will directly influence the tone and nature of the survey and will also dictate what the primary and secondary reasons are for conducting a survey.

By utilizing existing technology and conducting surveys online you are now able to monitor the heart beat of an organization, quickly, easily and, by using websites like www.surveygalaxy.com, at minimal cost.

The Data Calendar data calendar software is now available for free trial.
————————————————————————–
Thanks for stopping by the software topics blog. I hope you found something of value in these pages.

Spyware problems get the spyware doctor download here.

Sphere: Related Content